What is CAARE?
CAARE is a way of guiding your growth with actionable values. Communication, Accountability, Attention to Detail, Resolution, and Execution.
Communication
Clear, consistent communication is the foundation of growth. It’s about listening actively, expressing thoughts transparently, and ensuring mutual understanding in all interactions.
Accountability
Accountability means taking responsibility for actions, decisions, and outcomes. It’s about owning your role in every process and embracing challenges with integrity.
Attention to Detail
Paying close attention to details ensures precision and quality. It means being mindful of the *content missing*
Resolution
Resolution is about identifying challenges and addressing them with clarity and focus. It’s the commitment to solving problems efficiently while learning and growing from the experience.
Execution
Execution turns plans into reality. It’s about taking deliberate actions that align with your goals and ensuring follow-through with purpose and persistence.


Meet CJ Kortes, the Founder of CAARE Values
CJ Kortes is the visionary behind the CAARE Values Program. With over two decades of experience working alongside business owners and executives, CJ has honed an innate ability to unlock potential, foster clarity, and inspire action.
As the co-founder of The Kortes Group, LLC, and The SEO Contractor, CJ brings a wealth of experience in building scalable, results-driven systems. His leadership combines innovative goal-setting with a focus on creating dopamine-driven rewards, ensuring that growth feels as rewarding as it is impactful. His top five CliftonStrengths - Futuristic, Maximizer, Connectedness, Communication, and Activator - highlight his ability to see the bigger picture while empowering teams to achieve their goals.


You're Feeling Stuck
You're a leader in business and life, and you've accomplished many things. Currently, you feel stuck and stagnant. Maybe you want to take the leap into something new, or you aren't sure how to take the next step in business. Maybe you've lost your energy and need to recalibrate. Does this sound like you? CAARE can help.
Whatever it is, we will get you where you want to be. We specialize in guiding business owners, C-suite executives, and motivated individuals ready to overcome stagnation and achieve the next level of success.
Who We Help
We specialize in guiding business owners, C-suite executives, and motivated individuals ready to overcome stagnation and achieve the next level of success.

Business Owners

C-Suite Executives

Motivated Individuals

Executive Coaching for Leaders
Empowering C-suite executives, business owners, and other leaders to achieve clarity, focus, and measurable results. Our coaching helps leaders move past stagnation, tackle challenges with confidence, and drive their organizations forward. With hyper-focused goal-setting and actionable strategies, we unlock your potential for impactful leadership.

Life Coaching for Personal Growth
Designed for individuals ready to reevaluate their goals, redefine success, and step into leadership roles in their personal or professional lives. We combine deep personal insights with structured guidance to help you achieve clarity, build confidence, and take bold steps toward a fulfilling future.

The CAARE Values Program for Teams
A transformative core values program proven to help teams thrive by integrating values-driven principles into actionable success strategies. The CAARE Values Program fosters a values-driven environment, where businesses achieve success through functioning teams that are aligned on the company culture and values. Experience a happier, more productive team dynamic with proven methods for success.
Our Consulting Services
What Clients Are Saying
"I cannot recommend CJ and his consulting services highly enough! CJ is not only knowledgeable but also passionate about helping businesses succeed. He has an incredible knack for getting teams laser-focused on goals and aligning strategies accordingly.
What sets CJ apart is his ability to think outside the box. He consistently brings creative ideas to the table that truly help move the needle towards our objectives. His understanding of the delicate balance between time, effort, and ROI is impressive, and he has become an invaluable asset to our team.
Thanks to CJ's guidance, we are confident and aligned in our strategy, and we are seeing positive results."
Katie Worden
"I recently had a consulting session with CJ, and it was a game-changer. He helped me clarify my career and personal goals and break down the steps needed to reach them in a way that feels achievable.
CJ was insightful and encouraging, guiding me through strategies to overcome procrastination that has been holding me back and set realistic checkpoints to keep me on track. I walked away feeling motivated and equipped with a clear plan to tackle my goals head-on. I’ve met a few of the mini goals we set together and that has felt great and helped to build momentum in my life.
Highly recommend CAARE to anyone looking to build momentum and see real progress!"
Jan Ruley